Sehpa3

As mentioned in the previous chapter, Vienna was in a state of political and social upheaval at the turn of the twentieth century. In an effort to help Vienna move forward during this time of political collapse and social restructuring, Loos often wrote about Western culture and used it as an ideal model for the Austrians to emulate. In 1903 Loos founded the journal Das Andere (The Other), subtitled 'A Newspaper for the Introduction of Western Culture to Austria'. In Das Andere Loos presents himself as 'the Other,' and the vehicle of knowledge of Western culture. The journal was short-lived, only producing two issues, but Loos was able to cover a number of topics including: clothing, etiquette, table manners, and various other subjects meant to educate the Austrian public.