Boss

It is precisely this biographical data and Loos's own comments about the design for the Chicago Tribune Tower that demonstrates his design is not meant as ajoke or ironic commentary on contemporary culture. In the pamphlet accompanying his submission to the competition, Loos emphasizes and praises the jury's desire to build the most beautiful office skyscraper in the world. He argues that his design was both beautiful and distinctive enough to be identified with Chicago the same way that St. Peters is connected with Rome or the Leaning Tower with Pisa. Loos notes how the new, non-traditional architectural forms constructed in Germany, Austria, or France were characteristic of the American outlook on life right now, but were so common in American cities that a building of that style would not distinguish itself and would most likely become unfashionable as styles developed.